CRST The Transportation Solution, Inc. is Delivering Promises and Driving Success to Ensure Everyone Has What's Needed to Live and Thrive. Today, more than ever, we are looking for talented individuals who will help us bring this vision to life.

Marketing Automation Manager

Division Summary: Our marketing team is dedicated to establishing an efficient CRST footprint for all future success.  Through communication integration at all levels internal/external throughout the enterprise, we support the success and growth of our employees, drivers, customers, agents, contactors, and communities.

Role Summary: The Marketing Automation Manager will leverage HubSpot to create the most effective and efficient marketing communication process for CRST. This is a technical role focused on execution. Creative and overall strategy will be provided. In addition, this role will support the enterprise on diverse communication and marketing needs.

  • Role Responsibilities: Understand the intent and function of various business partners offering solutions and implementation oversight for the organization. 
  • Develops, administers, and manages Customer Relationship Management (CRM) marketing activities in HubSpot for CRST, including e-marketing programs and strategies, campaign management, and analytics.
  • Identifies and defines recommendations for tool and process improvements as needed.
  • Coordinates and heads response handling, campaign tracking, follow-up, and automated lead management.
  • Develops, documents, and implements automated marketing processes within CRM with emphasis on maximizing the efficiency and effectiveness of campaign operations and lead generation.
  • Analyzes campaign results and historic data to provide assessment of campaign effectiveness and utilizes insight gained to influence future campaign strategies.
  • Serves as the main contact for all aspects of the CRM marketing process.
  • Oversees data integrity within HubSpot CRM and HubSpot CMS through data import management, data cleanup and deduping
  • Builds and manages dashboards, reports, layouts, process automation, and other configurable parts of the interface for each business unit and end-users
  • Recommend and implement best-practice CRM processes, architectures, and integrations that optimize adoption, usability, and content workflows
  • Monitor systems and respond swiftly to problems, outages, or other usability issues
  • Regularly review settings related to each system and resolve system errors
  • Develop standards and guidelines, end-user training documents and provide technical training for HubSpot users

Experience –

  • 3+ years’ experience as a CRM Administrator with Hubspot experience
  • Excellent CMS and CRM admin experience
  • Basic programming skills and in-depth knowledge of modern HTML/CSS
  • HubSpot certifications a plus
  • Detail oriented and self-starter with strong written and interpersonal skills
  • Ability to advise and implement best practices
  • Strong competency with HubSpot automation, including building flows, process, and workflow rules
  • Demonstrated ability to meet deadlines and handle and prioritize simultaneous requests

Did you know?

  • CRST is one of the largest privately owned trucking companies in the United States. That means you can count on our experience and ongoing commitment to provide the best service to our customers and the best work environment for our employees.
  • We’re family owned. We are dedicated to building on our founder’s legacy to make CRST the transportation solution.
  • CRST is headquartered in Cedar Rapids, IA. Our midwestern hometown is known for strong values, commitment to our community, and the success of manufacturers and producers here and throughout the country. When we thrive, America thrives! 

Tagged as: Sales

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