Whether you’re a new agent or an experienced one looking to grow your expertise, here are five essential things to keep in mind for successful load booking:
1. Fraud and vetting
Is the juice worth the squeeze? Big rates don’t always equal big profits. That high-paying short haul might come with risks, such as unknown customers or fraudulent business practices. It’s critical to vet every new customer to ensure they’re legitimate and trustworthy.
At CRST, we’ve partnered with HIGHWAY to streamline this process. Their fraud prevention tools make vetting fast and painless, helping you avoid costly mistakes like unpaid invoices or unexpected headaches. Spending a few extra minutes upfront can save you countless hours of frustration down the road.
2. Niche market expertise
Specialized freight can be tempting, since it often comes with higher payouts. However, entering new or unfamiliar markets without proper knowledge can lead to costly errors. If you’re considering booking niche or specialized freight, consider splitting the commission with an agent who understand that type of load.
Yes, you’ll earn a little less, but collaboration can save you from potential pitfalls, such as obtaining necessary permits, understanding regulations or ensuring the right equipment is available. Partnering on a commission split is often a worthwhile trade-off for gaining insights into a new market while ensuring the job gets done right.
3. Equipment availability and skilled operators
While dry van freight is often low-touch and straightforward, other types, such as flatbed loads, require specialized equipment and more-highly skilled drivers. Having the right combination of both is essential for successfully completing the haul.
CRST provides its agents with access to a vast network of experienced contractors and a wide range of equipment, to ensure your loads are in good hands. This gives you peace of mind and sets you up for repeat business.
4. Reload and backhaul opportunities
A one-way haul with a high rate might seem appealing, but without a reload or backhaul, you’ll be cutting into the profit you would have made to cover return transportation expenses. Before booking, check the freight options at the destination to ensure you or the driver can secure a load for the return trip. Hauling empty trailers might cost you more than it’s worth.
CRST’s vast network of agents means having access to a nationwide network, making it easier to identify and secure backhauls when and where you need them to keep those wheels turning profitably.
5. Repeat customer potential
A one-off load might pay well, but we know from experience that building long-term relationships with repeat customers can save you valuable time and effort. Repeat business means less time spent on vetting and more time focusing on growth. It also gives you room to be more competitive with your rates.
Consider offering a rate package to incentivize customers to work with you on a regular basis. For example, offer discounts for volume or loyalty, securing their trust and their future business.
Booking a load isn’t just about the numbers on the board – it’s about understanding the bigger picture. From customer vetting and specialized expertise to reloads and repeat customers, taking the time to evaluate these factors can make a significant difference in your success.
By partnering with CRST, you gain access to the tools, resources, and support you need to grow your agency and make every load count.
Interested in learning more or joining CRST as a freight agent? Visit us at CRST Agent Opportunities to discover how we can help you take your business to the next level.
